.png)
A content roadmap outlines your content creation, lead generation, and distribution strategies for the next 1 to 3 months. It helps you set clear goals for each piece of content, align them with the marketing funnel, identify priority channels, establish success metrics, and plan the content creation process—including authorship and scheduling. Here’s what the template includes:
- Content topics
- Buyer's journey
- Messaging pillars and angles
- ICP
- Marketing goals
- Lead capture, nurturing, and conversion methods
- Platforms for content distribution
And more..
At Zmist & Copy, we've been using this template for all of our projects and we're happy to share it with you.
In fact, they are really useful! Especially the template on the ICP. It allowed us to take a much broader look at what information is useful and why, to look at the target segment from a broader perspective, at our company's ability to meet their needs. It helps to structure the information and make it “clean.”
I admit it's a little overwhelming for me! I don't wish to outsource this aspect of my business, but appreciate the template and may be able to use it to create my own more simplified / specific version.
I had picked a few columns from your sheet and added them to mine. Found them useful additions to my tracker.
We’ve simplified it slightly and adapted it to our needs. We are currently using it exclusively for content planning, specifically for blog posts, and are not including other channels at the moment. The prioritization feature has been especially helpful for our workflow. The templates help us a lot.
I make something similar in my line of work but it feels to me that there's more to know and discover on this template.
I didn't get to use the template myself but I shared it with one of my clients and she loved it💜
