...that want authority, not just rankings
We do the kind of work clients get excited about
Yana Poluliakh-Kozlovska · Fractional CMO
You've been chasing trends and shortcuts. And then, you became unmarketable. You can't answer simple questions: Who is it for? What is it? How is it different? That's why nobody reads your content.
Your website sucks
You are embarrassed by it.
Your team is embarrassed by it.
Your kids are embarrassed by it. They lie where you work.
You have no clue of the value you provide
It's hidden behind meaningless words like "deliver innovation," "improve efficiency," "boost business growth."
Your content is waffle
There's more ChatGPT than you in it.
You look like identical twins with your competitors
You wish you could "Think Different" but you don't know where to focus.
Your customers don't trust providers they can find with a quick search
Because everybody knows they "gamed" their way there.
The longer this goes, the worse things get
Your leads dried up.
Your sales team frustrated.
Your competitors outpacing you.
Your brand a hollow shell.
Growth trends come and go. What you can influence is your brand, your expertise, and how clearly you express it. We help you clarify – and communicate – who you're for, what makes you different, and why buyers should choose you.
Other content marketing teams start with a list of keywords. Our B2B tech content agency starts with positioning.
Strategic foundation rooted in your core differentiation and ideal customer profile.
Build brand authority through content people actually read.
Content operations that help you scale quality without losing what makes you you.
Previously, our content strategy was heavily influenced by the priorities of other departments. Katya helped us see the bigger picture and reorganize a marketing strategy into a comprehensive system that aligns with all our activities.
We’ve already seen strong internal results: better alignment across teams and a solid, shared understanding of what makes us different in the market.
The new copy is more reader-focused compared to what we had before. Combined with the new design, it has enhanced the appeal of our website.
The conversion rate for service pages increased dramatically. Our sales team gave me positive feedback regarding new case studies, which they used in intro meetings with potential customers.
With just a few interviews per month, they were able to write a ton of well-crafted content! Wow, that always impresses me :)
The messaging clearly communicates who we are, what we do, and who we serve. We’re already seeing strong interest in our services.
After 14 months of cooperation, we've got: Website users: +246%, Leads from the website: +300%, LinkedIn company page followers: +35%.
The efforts have led to significant growth in organic traffic, a notable increase in new customers, and firm performance in SEO rankings for targeted keywords. Key pages on the 1LIMS website drive conversions.
Thanks to Zmist & Copy's work, we've seen higher positions on Google search, longer reading times, and a higher percentage of visitors who read an article or case study and subsequently took an action, such as filling out a 'Contact Us' form.
Content marketing for software companies has changed.
Keywords first
Writing to rank
Publish more
Writers guessing
Our thinking, in long-form
Let's talk about how we can make it possible.
