Ever wondered which type of content will boost your reach? How often should you post or what time of day will give you the biggest visibility? We’ve crunched the data, sifted through insights from the 120+ page Algorithm Insights 2024 Report, and combined it with our own experience managing clients’ LinkedIn profiles. Ready to crack the LinkedIn code for B2B success? Let’s dive in.
Ever felt the sting of watching your meticulously crafted article tumble from the top of Google's search results? It’s a frustrating reality for many content writers. But before you despair, consider this: the drop in ranking might be the perfect opportunity to refine and revitalize your content. Dive into our guide on optimizing your content to keep it fresh, relevant, and unshakeable.
If you’re tired of wasting your time on vague content briefs that don't help writers produce the content you want, keep reading. Transform your content briefs into powerful tools for crafting standout content. Here’s how we do it.
In 2015, Eleken was just another app development company with broad, unclear messaging. But then they made a bold decision: focus solely on design for SaaS and revamp their content strategy. This shift, guided by our content marketing services, transformed their business. Here's what we did.
Check out how we rewrote Room 8 Studio’s copy to shift from bland and lifeless to engaging and dynamic, making their messaging more relatable to clients in the game development industry.
Case studies are a no-brainer. Challenge. Solution. Result. Customer testimonial. Many writers get so focused on following this structure that they forget about the substance. Impactful case studies are more than just structure. They are compelling, relatable, and useful. They create the needed perceptions about the company in the minds of the readers. Read on to learn how to write an impactful case study.
If you’re a content strategist who wants to speed up work, discover our list of AI prompts for market research, understanding of the target audience, product messaging, and keyword ideas.
Content repurposing and recycling have a lot in common. Both strategies involve taking existing content and transforming it to serve a new purpose. This way you can produce less content and get better results. Find out all you want to know about content repurposing in this blog article.
Are you still selling PHP developers while AI is capturing the world? Businesses want to integrate AI. Software development agencies have to react quickly by creating compelling offers to attract the leads. But when everyone offers the same thing, it’s difficult to stand out from the crowd.
Hey there – I’m Kateryna Abrosymova, the founder of Zmist & Copy. I'm here to tell you who I am and why I created this company.
Can you replace writers with ChatGPT? Eventually, but you will still have to guide it. In this article, we’re going to talk about how you can produce content using ChatGPT, showcasing some tried and tested prompts and approaches. We also cover one experimental approach that promises to turn ChatGPT into a real human.
Here's the thing – not every writer knows how to do interviews. Asking the right questions, getting the conversation going, and then turning this all into something insightful takes skill. In this article, we'll lay out the main principles of interviewing and give you a checklist to help you handle even the trickiest topics.
The golden rule of copywriting is to target one audience with one message. But what if you can't? Discover how we broke the golden rule and why we did it.
