How do your competitors position themselves? What key messages are they using to attract and convert customers?
This Competitor Messaging Research Template provides you with 10 essential questions to analyze your competitors' homepages and service pages and uncover their value propositions and messaging strategies.
By answering these questions, you'll gain insights into their unique selling points, tone of voice, value propositions, reasons-to-believe, and more, so you can refine your own messaging and stand out.
Download this template now and start decoding what works (and what doesn’t) in your industry!
In fact, they are really useful! Especially the template on the ICP. It allowed us to take a much broader look at what information is useful and why, to look at the target segment from a broader perspective, at our company's ability to meet their needs. It helps to structure the information and make it “clean.”
I admit it's a little overwhelming for me! I don't wish to outsource this aspect of my business, but appreciate the template and may be able to use it to create my own more simplified / specific version.
I had picked a few columns from your sheet and added them to mine. Found them useful additions to my tracker.
We’ve simplified it slightly and adapted it to our needs. We are currently using it exclusively for content planning, specifically for blog posts, and are not including other channels at the moment. The prioritization feature has been especially helpful for our workflow. The templates help us a lot.
I make something similar in my line of work but it feels to me that there's more to know and discover on this template.
I didn't get to use the template myself but I shared it with one of my clients and she loved it💜
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