You're blowing your budget on head-to-head SEO, and still mean nothing to your customers. You can do more with less. We'll help you build a proper content strategy and create content that makes you stand out.
In the race for quick wins, companies often lose sight of what matters most. Real differentiation, strong value proposition, authentic content. Time to refocus on what counts.
You've been chasing trends and shortcuts. And then, you became unmarketable. You can't answer simple questions: Who is it for? What is it? How is it different? That's why your ads don’t convert. That's why nobody reads your content. That's why you're invisible.
Your website sucks
You are embarrassed by it.
Your team is embarrassed by it.
Your kids are embarrassed by it. They lie where you work.
You have no clue of the value you provide
It's hidden behind meaningless words like "deliver innovation," "improve efficiency," "boost business growth."
Your content is waffle
There's more ChatGPT than you in it.
You look like identical twins with your competitors
You wish you could "Think Different" but you don't know where to focus.
Your customers don't trust providers they can find with a quick search
Because everybody knows they "gamed" their way there.
The longer this goes, the worse things get
Your leads dried up.
Your sales team frustrated.
Your competitors outpacing you.
Your brand a hollow shell.
You don't need to redesign your website; you need a new strategy. You don't need more content; you need more clarity. You need to take a step back and focus on what truly builds brands.
Start with your core customer segments, then narrow-down to an ICP. The broader your message, the less effective it becomes. When you try to speak to everyone, you end up reaching no one.
"I want to drive efficiency and enable change." Said nobody ever. Your value proposition should be rooted in a real customer problem. What's your unique method for delivering the desired outcome?
What unique services, outcomes, or capabilities set your product apart? Differentiation is not about being better—it’s about being different in a way that matters to your audience.
Decide where you belong in the market. Are you the premium option? The go-to for the construction industry? The fastest choice? Position yourself clearly and own your place in the market.
Cut the fluff—people need clarity. Use language that resonates, not jargon that means nothing. When your message is on point and aligns with what your customers care about, it connects.
We help you answer the most important questions: What is your product? Who is it for? How is it different? Why should they care? And turn this into clear messaging and website copy. We then build and execute a content strategy that delivers marketing results.
We work with three types of clients: software developers, game developers, and SaaS companies. Startups come to us for help with positioning and content strategy. Mature companies mainly use us for copywriting and content production. Our work delivers real marketing results.
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Leave easily replicable, low-quality content to your competitors. We specialize in crafting distinctive messaging, building effective content strategies, and writing stuff that's actually interesting to read. We want your audience to not just notice you but to actively seek you out, waiting to hear what you have to say next.
With over a decade in the content industry, we've seen a flood of low-quality content: needlessly long, to cram as much repetition of the search term as possible; empty, stripped of all vaguely opinionated angles; boring, made for Google, not for people. We refuse to play that game.
You get mediocre content writers who require a detailed brief to put 2 words together.
You get a large quantity of content that is optimized for search but fails to engage an audience.
You get a draft.
The content you end up publishing is generic and easy to replicate.
You work with a world-class team that has mastered our skills over the years writing impactful content for companies like yourself.
You get content that solves your audience's needs and resonates with your buyer personas – all while being optimized for search if required.
You receive clear messaging, content strategy, and drafts crafted from expert interviews.
The content you end up publishing is expert-level, hard to replicate, valuable to your target audience, and effective in generating business results.
Reach out to us. Tell us about your struggles. Get a quote.
Do you guarantee your content will work?
Every content marketing strategy varies, but companies that succeed share a common trait – they consistently create exceptional content for their audience and distribute this content where their audience is. While we can't guarantee growth, because don't have control of everything that contributes to growth, we can assure you that we'll help you produce outstanding content.
What companies do you work with?
We concentrate on partnering with technology entrepreneurs in the software industry, specifically software development service providers and B2B SaaS companies. We do not work with businesses in the eCommerce sector or traditional brick-and-mortar establishments.
Do you have any specific client exclusions?
To make the most of your investment in our content services, we recommend reaching out if you've been running your business for a significant period and have a clear understanding of your product range, market positioning, and target audience. If you're starting a new company, we can provide a Discovery month where we'll assist you in developing your messaging strategy, defining your competitive edge, and identifying your target audience. This will be followed by a tailored content strategy designed to achieve your specific business objectives.
What if we don't like the content you deliver?
We've got your back with our satisfaction guarantee. If you're not happy, we'll work together to fix it. If two rounds of revisions don't do the trick, we'll either rewrite the whole thing or won't charge you.
I want to team up with you. Are you available?
We take on only a handful of projects at once to guarantee you get top-quality content. But our slots fill up quickly, so it's a good idea to reach out at least a month in advance.
